Goog-azon: Hung HeLong

Here is the deck

Web 2.0 monsters Imagine a Google, Amazon composition that dominates the retails space or Walmart and Yahoo

Search engine uses web services servant portal

Two major servant portals - Google

XML tags that enable these portals to use blogs and content providers in public environment

How will you look at this threat

Provide services in the marketplace that Goog-Azon can get to; how will compete and provide these services

We clearly will not compete these portals - what do we do - how do we extend into the market place.

SOA as a our contributor to this and the ability to offer our services into the marketplace, falling into the opportunistic quadrant presented.

Conclusion: The presenter is looking out ten years and predicting that there will be a major dominant online retailer. How will we be positioning in light of this.