IT has Value: Audrey Apfel

Consider renegade research: disruptive to main flow.
Good presentation here


Forecasting IT investment value with traditional methods has not yielded convincing results: Advocating not doing this

Why won't current methods for forecasting value of IT investments ever work well

The result is mixed: the hardest is big infrastructure or architecture where they must trust the CIO

Big cumbersome process that does not seem to rely help anyone make the a decision

Business case development takes too long to make innovation to move forward.

Harvesting value is too random and too distant from the revenue generation size

Time to value is too way out

Executive decisions are not always data-driven; strong believe in the project. Go with gut

Credibility trumps data or analysis; decisions based on soft criteria is rational and appropriate for senior executives

Slide on CEO vs. CIO thinking

Decisions at the CEO made at much more quick pace; action oriented
Differences between CEOs and CIOs:
􀂄 The speed at which they arrive at decisions when under pressure
􀂄 Action-oriented style of CEO decision-making
􀂄 CEOs eschew some of the more analytical qualities that are
associated with successful technology executives
􀂄 Manner in which they communicate decisions to the people around
them

- Source: Korn/Ferry International Research Study 2005 "CIO To CEO"

"It is more fun to talk with someone who doesn't use long, difficult
words but rather short, easy words like 'What about lunch?'"
-- Winnie the Pooh


Pooh's Little Instruction Book

Value forecasting

Take a leap of faith; business executives will follow you.

Big point: Trust and credibility will get you more than numbers and data

Measuring perception as a strategy - perception of success

How they perceive value is only a twice year process - does not change that often and becomes a tool to look at this

Reporting back on the financial modelling on the back end build credibility -

Conclusion: Very interesting piece of work; this makes sense and we should at least look into this